Waddle Reports Fourth Quarter Transparency Results

Waddle Reports Fourth Quarter Transparency Results

REDWOOD CITY, CALIFORNIA ⁠— NOVEMBER 4TH, 2022 ⁠— Waddle today announced its transparency results for its 2022 fourth quarter, ended on October 24, 2022.

Our mission at Waddle is to create an inclusive, welcoming community where people are free to express themselves, with an emphasis in child safety. We recognize the values and importance of safety online.

Safety is a continued collaborative effort at Waddle. Our teams build enriching projects with safety at the core of everything we do. Our Legal team takes measures to form strategic partnerships and bonds with industry leading companies, peers, and government organizations to advance our collective understanding of online safety.

Our Safety team works with technologies to detect and respond to abuse; both proactively and from reports received from various user and trusted third parties. Thousands of dollars are invested per month to outsource and develop solutions for moderation.

Safety is a vital priority for Waddle. All of our team members are dedicated to this area and everyone shares the commitment in keeping our services safe. These Transparency Reports offer insight into our continued investment toward safety.

This is our first Transparency Report, covering the third quarter of 2022 from July to October.

Community Enforcement

Community enforcement is done through the Safety Team via reports from other users on various platforms, third-party reports (from our moderation solutions; such as our chat solutions), and manual moderation from the Safety Team.

For high-harm issues such as Child Abuse Material (CSAM) – a subcategory of Child Safety – we immediately disable access to the account, and report to the National Center for Missing and Exploited Children as well as the local authorities.

We do not remove accounts from our servers until a thorough investigation has been completed by our Safety Team and law enforcement. Data is stored for up to 3 to 4 weeks depending on the length of the investigation.

Waddle complies with all law enforcement requests to send player data as long as a warrant has been issued or are in receipt of enforceable legal process. Waddle works with law enforcement agencies, pursuant to 18 U.S.C. § 2702.

The chart above breaks down reports taken against individual accounts and also action taken. A PDF version of this document is available here.

When accounts are reported, they are organized within categories that are publicly known to the end user, in which the end user can select which category the report files under. Internally, Waddle enlists multiple subcategories of reports for each category.

As this is our first Transparency Report, we are unable to measure any percentage increases or decreases for the last quarter. Our next Transparency Report is due May 22nd, 2022.

A chart breaking down the top 4 prominent issues from Q4 of 2022.

56.9% of all reported material covers Harassment and Bullying while 39.1% of them relates directly to Hateful Conduct. Hateful Content is derivative of multiple internal subcategories such as Racism, Homophobia, Hate Speech, among others.

Just this month, Waddle partnered with a third-party company to accurately match pattern data and speech to detect toxicity and usage to mitigate hateful content within Waddle's product and services.


Waddle welcomes the opportunity for users to infract action taken on their accounts if they believe that enforcement action was incorrect.

Appeals are taken seriously when they raise context or information that Waddle may not have already known. Appeals are granted and accounts are reinstated only if Waddle determines, based on the appeal, that the user has recognized the violation for a low-harm issue and will abide by our Community Guidelines once their account has been reinstated.

We have received 185 appeals since July and have accepted 7, with an average appeal rate of 3%.

A chart with a breakdown of appeals received to Waddle versus appeals accepted.

Child Safety

Waddle has a zero-tolerance policy for anyone who endangers or sexualizes children. Child-harm is appalling, unacceptable, and has no place on the internet at large. Waddle works with industry peers, civil society, and law enforcement to support that our measures reach beyond just our platform. Waddle routinely works with the National Center for Missing and Exploited Children.

Throughout July, we have collaborated with federal governmental agencies in the United States as well as local law enforcement to respond to Child Safety violations. 57 complaints were lodged against various users – To which, Waddle responded to each and every one of them.

Waddle also responds to off-platform reports from users that may also be interacting with our platform. We deeply value our partnership with the NCMEC and their efforts to ensuring that grooming and endangerment cases are quickly escalated to law enforcement.

This month, Waddle started a collaboration with a third-party company and has built automated solutions that detect instances of Child Exploitation through text chat and messaging.

As this is our first Transparency Report, we are unable to measure data from previous quarters. Our next Transparency Report is due May 22nd, 2022.

Waddle received 1 pieces of legal process during the third quarter. We work to limit the disclosure of user information and content so they match the specific circumstances dictated by each request.

We work with law enforcement and government agencies only when all conditions are met.

We never respond to correspondence sent by non-law enforcement officials. All legal correspondence should be sent on company or agency letterhead with requisite signatures included.

Waddle does not respond or comply with overly broad or vague requests, requests must comply with 18 U.S. Code § 2701-2712.

Full report chart of the list of legal requests received from Waddle in Q4 2022.

Our Commitment to Safety and Transparency

It is our company-wide policy to always put safety, security, and privacy at the center of all we do. It's what defines the products and services we create. We believe that creating a welcoming, diverse community where people can hang out with friends and find their belonging in a safe environment is imperative, and we place this, always, at the forefront of our mind each and every day.

We're proud of the work we do here at Waddle to keep people and communities safe online. We hope that as a result of this work, you'll be able to find your belonging on the internet and that our dedication and work inspires other companies and peers' to do the same.

About Waddle
Waddle continues to revolutionize the way children and teenagers can interact online in a safe and reliable way. In just under three months, Waddle's products and services garnered over twenty thousand active users across all platforms. Waddle creates sandboxes for all ages to interact and play together safely. People of all ages can come together in an inclusive, family friendly environment where they can explore, laugh, imagine, and create alone, or with others in a shared digital environment.

Press Contact

Anna White